About
Mohamed Alhelw — Creative Manager & Art Director
Mohamed trained as a civil engineer. He spent the years since building things a different way — motion graphics, brand identity, campaign direction. He founded his first studio in Alexandria at twenty-four, taught Adobe and AutoCAD on the side, and has since directed creative for advertising agencies, mega-event activations, and now a heritage watch house in Riyadh. The tools kept changing — Photoshop to Spark AR to AI image generation — the job never did: decide what the frame should say, then make sure it says it.
Path
The degree he finished — not the one he ended up using.
First studio, first client roster, first time being the one accountable for the delivery.
Directed photo and video shoots for advertising campaigns, mood boards for brand launches, celebrity-fronted work.
Creative strategy and visual direction across client accounts.
Creative direction for mega-event activations, exhibitions and openings across the Kingdom.
Visual direction across showrooms, campaigns and product — fragrance, jewellery and watches.
Along the way: motion-graphics instructor, voiceover artist, and four years running a studio's client list start to finish.
Tools